Legal
Privacy Policy
How we collect, use, and protect your personal information
BA-LEGAL-PRIV-01 · Effective August 4, 2026
Balanced Aesthetics ("Balanced Aesthetics," "we," "us") respects the privacy of visitors to our website and clients of our studio. This Privacy Policy explains what information we collect, how we use it, and the choices available to you.
1. Scope
This Policy applies to thebalancedaesthetics.com and related properties, our online booking system, and personal information we collect in connection with facial and skincare services provided at our studio.
2. Information We Collect
| Category | Examples | Purpose | Source |
|---|---|---|---|
| Contact & Booking Information | Name, email, phone, appointment history | Scheduling and confirming appointments; communicating with you | Provided directly by you, or via our booking platform (Vagaro) |
| Skin & Health Intake Information | Skin type and history, current skincare routine, relevant health or lifestyle factors you share during consultation | Personalizing treatment recommendations and providing services safely | Provided directly by you during consultation or intake |
| Payment Information | Payment method details, billing address, financing application data if you use Affirm | Processing payment for services and products | Provided directly by you, or via our payment processor and Affirm |
| Photos & Before/After Images | Treatment photos, including before-and-after images | Tracking your treatment progress and, only with your consent, marketing or social media | Taken by us during your visit, with your consent |
| Website Usage Data | IP address, browser type, pages visited, cookies | Operating, securing, and improving our website | Automatically collected via our website and analytics tools |
3. How We Use Information
- To schedule, provide, and follow up on facial and skincare services;
- To personalize treatment recommendations based on your skin history and consultation;
- To process payments, including financing through Affirm;
- To communicate with you about appointments, products, and promotions, with an opt-out available at any time;
- To showcase treatment results on our website and social media, only where you have given consent; and
- To comply with legal obligations and enforce our policies.
We do not sell personal information. Balanced Aesthetics does not sell personal information to third parties for monetary or other valuable consideration, as "sale" is defined under applicable state privacy laws.
4. How We Share Information
Booking Platform. We use Vagaro to manage scheduling and appointment reminders; your booking information is processed through that platform subject to its own privacy practices.
Payment & Financing. Payment details are shared with our payment processor, and, if you choose financing, with Affirm, solely to process your transaction.
Service Providers. We use third-party vendors for hosting, email, and analytics, under agreements that limit their use of data to providing services to us.
Legal Requirements. We may disclose information where required by law, subpoena, or to protect the rights, property, or safety of Balanced Aesthetics, our clients, or others.
Business Transfers. Information may be transferred in connection with a merger, acquisition, financing, or sale of assets, subject to standard confidentiality protections.
5. Cookies & Tracking Technologies
Our website may use cookies and similar technologies to remember preferences, measure site performance, and analyze usage. Where required by law, we present a cookie consent mechanism allowing visitors to accept or decline non-essential cookies. Visitors may also control cookies through their browser settings.
6. Your Privacy Rights
Depending on your state of residence (for example, under the California Consumer Privacy Act as amended by the CPRA, or other applicable U.S. state privacy laws), you may have the right to:
- Know what personal information we have collected about you and how it has been used and disclosed;
- Request deletion of your personal information, subject to certain exceptions;
- Correct inaccurate personal information; and
- Opt out of the sale or "sharing" of personal information for cross-context behavioral advertising (noting that Balanced Aesthetics does not sell personal information as described in Section 3).
To exercise these rights, contact us using the information below.
7. Data Retention
Contact and Appointment Information. We retain this information for as long as you remain an active client and for a reasonable period thereafter for scheduling, tax, and legal purposes.
Skin & Health Intake Information. We retain your intake and consultation notes for as long as necessary to provide safe, informed services and consistent with generally accepted recordkeeping practices for skincare and aesthetics services.
Photos. Treatment photos are retained until you request removal or, where used with your consent for marketing, until you withdraw that consent.
8. Security
We maintain administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, or disclosure. No system is completely secure, and we cannot guarantee absolute security.
9. Children's Privacy
Our website is not directed to individuals under 18, and we do not knowingly collect personal information online from children. Minors may receive in-studio services only with the consent and involvement of a parent or guardian.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be reflected by an updated "Effective Date" and, where required by law, additional notice will be provided.
11. Contact Us
For privacy questions or to exercise your rights, contact us using the details below.
Balanced Aesthetics
Email: balancedaesthetics.studio@gmail.com
Address: 23049 Tabak Ln, Suite 2, Land O' Lakes, FL 33539