Legal

Privacy Policy

How we collect, use, and protect your personal information

BA-LEGAL-PRIV-01 · Effective August 4, 2026

Balanced Aesthetics ("Balanced Aesthetics," "we," "us") respects the privacy of visitors to our website and clients of our studio. This Privacy Policy explains what information we collect, how we use it, and the choices available to you.

1. Scope

This Policy applies to thebalancedaesthetics.com and related properties, our online booking system, and personal information we collect in connection with facial and skincare services provided at our studio.

2. Information We Collect

Categories of personal information we collect, with examples, purpose, and source
CategoryExamplesPurposeSource
Contact & Booking InformationName, email, phone, appointment historyScheduling and confirming appointments; communicating with youProvided directly by you, or via our booking platform (Vagaro)
Skin & Health Intake InformationSkin type and history, current skincare routine, relevant health or lifestyle factors you share during consultationPersonalizing treatment recommendations and providing services safelyProvided directly by you during consultation or intake
Payment InformationPayment method details, billing address, financing application data if you use AffirmProcessing payment for services and productsProvided directly by you, or via our payment processor and Affirm
Photos & Before/After ImagesTreatment photos, including before-and-after imagesTracking your treatment progress and, only with your consent, marketing or social mediaTaken by us during your visit, with your consent
Website Usage DataIP address, browser type, pages visited, cookiesOperating, securing, and improving our websiteAutomatically collected via our website and analytics tools

3. How We Use Information

  • To schedule, provide, and follow up on facial and skincare services;
  • To personalize treatment recommendations based on your skin history and consultation;
  • To process payments, including financing through Affirm;
  • To communicate with you about appointments, products, and promotions, with an opt-out available at any time;
  • To showcase treatment results on our website and social media, only where you have given consent; and
  • To comply with legal obligations and enforce our policies.

We do not sell personal information. Balanced Aesthetics does not sell personal information to third parties for monetary or other valuable consideration, as "sale" is defined under applicable state privacy laws.

4. How We Share Information

Booking Platform. We use Vagaro to manage scheduling and appointment reminders; your booking information is processed through that platform subject to its own privacy practices.

Payment & Financing. Payment details are shared with our payment processor, and, if you choose financing, with Affirm, solely to process your transaction.

Service Providers. We use third-party vendors for hosting, email, and analytics, under agreements that limit their use of data to providing services to us.

Legal Requirements. We may disclose information where required by law, subpoena, or to protect the rights, property, or safety of Balanced Aesthetics, our clients, or others.

Business Transfers. Information may be transferred in connection with a merger, acquisition, financing, or sale of assets, subject to standard confidentiality protections.

5. Cookies & Tracking Technologies

Our website may use cookies and similar technologies to remember preferences, measure site performance, and analyze usage. Where required by law, we present a cookie consent mechanism allowing visitors to accept or decline non-essential cookies. Visitors may also control cookies through their browser settings.

6. Your Privacy Rights

Depending on your state of residence (for example, under the California Consumer Privacy Act as amended by the CPRA, or other applicable U.S. state privacy laws), you may have the right to:

  • Know what personal information we have collected about you and how it has been used and disclosed;
  • Request deletion of your personal information, subject to certain exceptions;
  • Correct inaccurate personal information; and
  • Opt out of the sale or "sharing" of personal information for cross-context behavioral advertising (noting that Balanced Aesthetics does not sell personal information as described in Section 3).

To exercise these rights, contact us using the information below.

7. Data Retention

Contact and Appointment Information. We retain this information for as long as you remain an active client and for a reasonable period thereafter for scheduling, tax, and legal purposes.

Skin & Health Intake Information. We retain your intake and consultation notes for as long as necessary to provide safe, informed services and consistent with generally accepted recordkeeping practices for skincare and aesthetics services.

Photos. Treatment photos are retained until you request removal or, where used with your consent for marketing, until you withdraw that consent.

8. Security

We maintain administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, or disclosure. No system is completely secure, and we cannot guarantee absolute security.

9. Children's Privacy

Our website is not directed to individuals under 18, and we do not knowingly collect personal information online from children. Minors may receive in-studio services only with the consent and involvement of a parent or guardian.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be reflected by an updated "Effective Date" and, where required by law, additional notice will be provided.

11. Contact Us

For privacy questions or to exercise your rights, contact us using the details below.

Balanced Aesthetics

Email: balancedaesthetics.studio@gmail.com

Address: 23049 Tabak Ln, Suite 2, Land O' Lakes, FL 33539